With their well-known company name or brand name, big firms get instant credibility. Small businesses, on the other hand, must establish their own credibility. Customer testimonials are one of the most effective strategies you can utilize for this. You can look for the best customer testimonial video via remotevideotestimonials.com/customer-video-testimonials.
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Here are some pointers to help you obtain compelling testimonials…and utilize them to convert prospects into customers.
1. Continuously Collect Testimonials
Start by setting up a file to store the positive comments you get from customers. Many good testimonials are hidden in the casual comments customers make during normal communications. Don't overlook the positive comments you get by phone or in person. Write them down and add them to your file. Next, look for some ways you can stimulate customers to give you testimonials. You don't need a lot of testimonials before you can start using them. Three is normally enough unless your sales message is unusually long.
2. Try to Get Varied Testimonials
All of your prospects and customers are not exactly the same. Different aspects of your products and services are likely to appeal to different prospects. Try to get testimonials that mention a variety of results achieved by your customers. The more benefits you can reveal with customer testimonials, the more business they will generate for you.
3. Highlight Testimonials When You Use Them
In your sales letter or web page, you can put all testimonials together…especially if the message is short. Alternatively, you can place them carefully throughout your message…especially if it's lengthy.
On web pages, you can make them stand out even more by using yellow or another hue that contrasts with the page's background.