The bronzed chocolate, the aroma of cocoa butter tanning lotion, and the comfort of an indoor tanning bed make tanning beds the customer's preferred alternative for tanning and pale skin. In a highly competitive market, a successful marketing strategy can bring huge profits to tanneries and airbrush businesses. Discover some of the most successful marketing strategies to attract customers to your tanning salon in Rhode Island.
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A printed phone book can be a great doorstop or chair lift, but it's rarely used as a tool for finding a sunbed. Online directories are the first place of call for most potential clients, so make sure your salon has an online presence. Create a website that showcases all the selling points of your tanning bed, from quality lamps to standing beds to tanning sprays.
Without a website, you can add your business to any online directory, but for a more powerful advertising strategy, offer a website where customers can find discounts online and feel like they know your salon. Online directories are also a great opportunity to make recommendations from online reviews.
Offset printing and print media are great ways to continue to attract clients to your tanning salon. Offer referral cards to your customers so they can promote your business while receiving additional perks.
Motivating window displays can drive traffic to your tanning salon. Use a one-way shop vision to create an image of your salon that features a custom chocolate finish.