If you dream of opening your own beauty salon, then you will have to keep attracting new customers all the time. Here are some proven salon marketing strategies that, when implemented, can help double your client list in just a few days! Implementing these steps will guide you well!
Define Your Ideal Perspective?
Your ideal prospects are those who combine the highest return on your investment, return on your time, and return on your enjoyment. One of the biggest mistakes stylists and salon owners make that ruin their business is trying to have everything for everyone. The fastest way to get rich in the beauty parlor business is to pick a niche and own it!
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Find strategic partners and take action together.
A strategic partner is someone who is already doing business with your ideal prospect. For example, if your ideal bride-to-be is a bride-to-be, a wedding planner can be a good strategic partner. Once you've determined who a good strategic partner is, you need to offer them that type of value in exchange for access to their customers. The value can be a commission from the sales you used to generate them or a free service. The possibilities are limited only by your creativity.
Create an “Active Recommendation System”.
Another big mistake hairdressers and salons make is waiting for recommendations. Giving your customers lots of business cards and hoping they will share them with their friends is not an active referral system. An example of ARS is sending email coupons to your current and past customers and offering them a discount if they get at least three of their friends to bring the email when booking an appointment.