The foremost benefit of using marketing automation for B2B marketing lies in increased revenue. The next important benefit lies in bringing together many processes into one single system that will help marketers to manage prospect and customer databases, track website activity, and use this intelligence to nurture them. If you want to get more details about b2b marketing automation visit https://www.funnelmaker.com/email-marketing-software.
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Here are some of the ways in which marketing automation software helps to enhance lead generation and lead nurturing efforts:
Campaign creation and execution
All lead generation efforts start with a welcome campaign. This is basically done to spread awareness about a newly released product or offer. Marketing automation solutions come to the rescue of email marketing teams by providing them the luxury to create emails from predefined templates and scheduling the email sending process.
The software may also provide them with auto-responder options, recipient opt-out buttons and may even help manage social media campaigns.
Webinars are multipurpose in nature; they help in lead generation, nurturing, engagement, brand building, and visibility as well. Marketing automation solutions aid in creating and managing webinar events. They also help track webinar registrations, clicked URLs, and schedule webinar events.
Lead-scoring allows marketers to assign a value to leads based on implicit or explicit behavior. Marketing automation solutions help marketers to easily set up a lead scoring model based on online website activity, demographics, etc.
By scoring leads automatically, marketers can get timely information on lead visits and activities and nurture only those with top scores only.